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Executive Summary Pinterest Performance+ campaigns represent the platform’s latest venture into automated advertising. This comprehensive guide will cover: How Performance+ compares to traditional Pinterest campaigns When to implement (or...

The Three Pillars of Optimization Digital advertising success hinges on choosing the right optimization strategy. While platforms offer various optimization goals, understanding how each works—and why conversion optimization often proves most effective—can...

Executive Summary Background Challenge Approach Results Conclusion Future Recommendations Executive Summary Our CDP marketing strategy focused on partnering with Company X to increase qualified demo requests for their Customer Data Platform...

TL;DR While branded search campaigns are often considered essential, they’re not right for every business. This guide uses real case studies to show when these campaigns drive value (in competitive industries, for tailored offers, or cases of...

TL;DR Google’s ad auction system traditionally uses a second-price model where quality score influences ranking and pricing. Modern conversion-optimized campaigns add user conversion probability as a pricing factor. This creates premium...