If you’re like me, you saw the news of Google removing third-party cookies from 1% of their users and thought, ‘It’s finally happening’. It feels like we’ve been hearing about the death of third-party cookies for the better part of the last 5 years. That might make it seem like significant progress has been made …
Google’s Third-Party Cookie Phase Out | What Marketers Need To Know Read More »
Conversational large language models (LLMs), or chatbots, like ChatGPT have taken the world by storm in 2023 being heralded as a new age of business opportunity. The opportunity to increase output efficiency by orders of magnitude. However, you quickly realize there are certain limitations. Perhaps it reuses the wording from your prompt or provides a …
Prompt Engineering: How to Write Better ChatGPT Prompts Read More »
You may have heard the term ‘megaprompt’ start to pop up around the corners of the AI internet. While it sounds flashy, it’s really just a very detailed robust prompt where you provide specific context, details of the output you need, format, tone, and any other variables that will help guide the chatbot. There’s no …
MegaPromts: A Method for Creating High Quality ChatGPT Outputs Read More »
There’s nothing quite like the feeling of seeing your months of hard work finally hit the market. Hours spent on audience segmentation, targeting, and campaign structure become essential when dealing with multiple clients simultaneously. Three key takeaways from my experience are: Creating a full-funnel marketing strategy targeting diverse audiences with varied messaging for steps in …
So, you’ve been tasked with selling something, or you work for an agency that helps companies sell something. Either way, you need to develop a marketing strategy that reaches a target audience. But where do you begin? This step by step guide will help explain the five key elements to consider when planning how to …
How to Build A Paid Media Marketing Plan That Actually Works Read More »
While Google’s plans to phase out 3rd party cookies has been delayed several times, they plan to remove them from Chrome browsers starting in 2024 with a complete phase out by the end of the year. The largest impact will no doubt be felt by advertisers as strategies shift away from the use of 3rd …
Post-Cookie Strategy: What 3rd Party Cookie Deprecation Means For Marketers Read More »
