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Performance max was heralded as the new way to run full funnel campaigns on Google. The only campaign you will ever need ushering in an era of less control and less reliance on keywords, or so it was supposed to be. In reality, performance max has some...

Personalization in marketing is having a moment and looks to be the direction the industry is headed in the foreseeable future, and with good reason. Consumers are demanding relatable content more than ever and take it into consideration when making purchase...

In the dynamic landscape of digital marketing, staying ahead of the curve is paramount. For businesses aiming to reach a professional audience with precision and impact, there is no better platform than LinkedIn. Among its suite of advertising options,...

LinkedIn Ads has offered advertisers a chance to put content in front of their target audience on the platform for close to 20 years now. From those humble beginnings in 2003, LinkedIn has expanded to reach over 1 billion active users in 200 countries....

Overview A top player in the customer data platform (CDP) industry looked to gain more leads from an ICP list that targeted a specific list of B2B companies.  A tiered approach was used to build brand awareness and consideration for the brand...