Latest
Posts

Gemini_Generated_Image_mj0xzwmj0xzwmj0x
Google Analytics A/B Testing: Create Split Audiences with GTM
The Complete Guide to Google Analytics A/B Testing with Google Tag ManagerA/B testing has become essential for modern marketers, and Google Analytics offers powerful capabilities for implementing these tests. While there are many sophisticated testing...
nCAC calculation
Setting Marketing Goals: Aligning Marketing with Business Metrics
The Complete Framework for Creating Effective Marketing ObjectivesThis year, we reached over 20 million in-market shoppers. Our campaigns delivered a 400% return on ad spend. We beat industry benchmarks and surpassed our goals – we’re crushing...
ai_rhythm_a_visual_of_sentiment_polarity_showing_a_frowning_fac_55cfefe7-d9c1-448d-b7f4-aec8cf9d426e
How To Turn AI Into A Customer Sentiment Analysis Tool
Customer Sentiment Analysis: Leveraging AI to Extract Actionable Insights“The customer is always right” – a century-old saying that’s guided business decisions. But these days, we can do better than just taking their word for it. Customer...
image of landing page being unlocked on a computer screen
SaaS Landing Page Best Practices: 7 Keys to Higher Conversion
Mastering SaaS Landing Page Best Practices: A Blueprint for Conversion SuccessIn today’s competitive SaaS landscape, your landing page isn’t just another touchpoint – it’s where first impressions are made. For B2B SaaS companies,...
a desktop and mobile phone depicting how demand gen campaigns reach consumers.
Google Demand Gen Campaigns - What to Know For 2025
Google Demand Gen: Understanding the Evolution of Video Action Campaigns in 2025Google announced a major shift in their ad platform: YouTube video action campaigns will be discontinued, rolling into the Demand Gen campaign type launched in 2023.This...