Latest Posts
A complete collection of published articles and recent updates.
Three Ways to Track Store Visits (and Prove Real-World ROI)
In digital marketing, attribution is everything. Knowing which ad, audience, or campaign drove a conversion is what allows marketers to scale with confidence.
But for brands with physical...
Lessons From Spending $15M On Flooring Ads
Over the past two years, I’ve planned and executed over $15M of flooring ads across Google, Meta, Pinterest, Reddit, CTV, and more. Along the way, I’ve tested creative strategies, messaging frameworks,...
How to Make Google Demand Gen Campaigns Work: Lessons from Google Discover
Google’s Demand Gen campaigns promise to rival Meta and TikTok, but for many advertisers, they’ve been more hype than results.
Sure, they drive clicks. Lots of them....
Ad Optimization Explained: Aligning Campaign Objectives with Buyer Intent
For decades, advertising was a game of chance – spray your message wide, pray for a response, and hope someone noticed. A billboard, a magazine ad, a radio spot, success...
Meta Attribution Lag: How to Measure and Fix Misleading Performance Data
Every purchase follows a process: discovery, consideration, and decision. You might hear about a product from a friend, see an ad, compare options, and finally decide to buy.
The...
How First-Click Attribution Superpowers Meta Andromeda
The difference between good Facebook advertising and great Facebook advertising is smaller than ever before. Yet, some advertisers are able to scale profitably while others are left with shrinking...
How to Build and Deploy a Google Ads MCP Server with Cloud Run
Google Ads remains to this day the most effective marketing channel at capturing user intent thanks to its dominance over global search market share. While AI threatens this business model,...
Stop Bot Traffic in Meta Ads: Cut Fake Clicks, Keep Real Leads
Bots—automated scripts that click, view, and submit—don’t just waste spend; they train Meta’s algorithm to find more junk. Social platforms won’t solve this for you, so marketers have two...
Google Tag Manager + MCP: Automate Tag Creation with ChatGPT
Google Tag Manager has been the go-to tool for marketing tags since its inception. Now it gets a huge upgrade with Model Context Protocol (MCP)—a standard that lets tools integrate with AI...
Connect Meta Ads to ChatGPT with MCP: Fast Cloud Run Setup
Marketers don’t need another dashboard. They need answers, fast. Model Context Protocol (MCP) lets AI tools like ChatGPT securely call your own data as if it were built-in. No more CSVs, no...