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If you’re like me, you saw the news of Google removing third-party cookies from 1% of their users and thought, ‘It’s finally happening’. It feels like we’ve been hearing about the death of third-party cookies for the better part of the last 5 years. That...

Conversational large language models (LLMs), or chatbots, like ChatGPT have taken the world by storm in 2023 being heralded as a new age of business opportunity. The opportunity to increase output efficiency by orders of magnitude. However, you quickly...

You may have heard the term ‘megaprompt’ start to pop up around the corners of the AI internet. While it sounds flashy, it’s really just a very detailed robust prompt where you provide specific context, details of the output you need, format, tone, and...

There’s nothing quite like the feeling of seeing your months of hard work finally hit the market. Hours spent on audience segmentation, targeting, and campaign structure become essential when dealing with multiple clients simultaneously. Three key...

So, you’ve been tasked with selling something, or you work for an agency that helps companies sell something. Either way, you need to develop a marketing strategy that reaches a target audience. But where do you begin? This step by step guide will help...