Latest
Posts

Screenshot 2024-12-31 at 9.17
Cookieless Advertising: Two Essential Tools for Digital Marketers in 2025
Cookieless Advertising Solutions: Edge Tag Technology and Multi-Touch AttributionThird party cookies are a foundational piece of the internet whether we like it or not. However, recent shifts toward protecting user privacy and customer data have brought...
visual of a graph moving upward and to the left
Pinterest Performance+ Guide: Complete Campaign Breakdown
Pinterest Performance+ Campaigns: A Complete Guide to Automated Pinterest AdsPinterest Performance+ campaigns represent the platform’s latest venture into automated advertising. This comprehensive guide will cover:How Performance+ compares...
funnel graphic with social media logos
How To Optimize Meta Ads: Why Conversions Beat Engagement
Meta Ads Optimization: Understanding Campaign Objectives from Awareness to ConversionDigital advertising success hinges on choosing the right optimization strategy. In this guide, we’ll explore how to optimize Meta Ads (fka Facebook Ads) through...
web of connected data points
CDP Marketing Strategy: Growing Leads with LinkedIn and YouTube Ads
CDP Strategy Success: How We Grew Leads By 475%Executive SummaryBackgroundChallengeApproachResultsConclusionFuture RecommendationsExecutive SummaryOur CDP marketing strategy focused on partnering with Company X to increase...
tiles with google search logo
Branded Search Campaigns: When to Invest and When to Skip
Maximize Your ROI: The Truth About Branded Search StrategiesTL;DRWhile branded search campaigns are often considered essential, they’re not right for every business. This guide uses real case studies to show when these campaigns drive value...