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Google Demand Gen: Understanding the Evolution of Video Action Campaigns in 2025 Google announced a major shift in their ad platform: YouTube video action campaigns will be discontinued, rolling into the Demand Gen campaign type launched in 2023. This...

Cookieless Advertising Solutions: Edge Tag Technology and Multi-Touch Attribution Third party cookies are a foundational piece of the internet whether we like it or not. However, recent shifts toward protecting user privacy and customer data have brought...

Pinterest Performance+ Campaigns: A Complete Guide to Automated Pinterest Ads Pinterest Performance+ campaigns represent the platform’s latest venture into automated advertising. This comprehensive guide will cover: How Performance+ compares...

Meta Ads Optimization: Understanding Campaign Objectives from Awareness to Conversion Digital advertising success hinges on choosing the right optimization strategy. In this guide, we’ll explore how to optimize Meta Ads (fka Facebook Ads) through...

CDP Strategy Success: How We Grew Leads By 475% Executive Summary Our CDP marketing strategy focused on partnering with Company X to increase qualified demo requests for their Customer Data Platform (CDP) and Email Service Provider (ESP) products....

Maximize Your ROI: The Truth About Branded Search Strategies TL;DR While branded search campaigns are often considered essential, they’re not right for every business. This guide uses real case studies to show when these campaigns drive value...

The Hidden Cost of Conversion Optimization: Inside Google’s Evolving Auction System TL;DR Google’s ad auction system traditionally uses a second-price model where quality score influences ranking and pricing. Modern conversion-optimized...

Unmasking Performance Max: How Google’s “Full Funnel” Solution Prioritizes Retargeting Performance max was heralded as the new way to run full funnel campaigns on Google. The only campaign you will ever need ushering in an era of less...

Advanced Email Personalization Strategies: Driving Engagement and Conversions in 2025 Every customer journey begins with a good email that resonates with the subscriber. Personalized email marketing strategies have evolved from simple subscriber data...

Unleashing the Power of LinkedIn’s Desktop-Only Ad Format In the dynamic landscape of digital marketing, staying ahead of the curve is paramount. For businesses aiming to reach a professional audience with precision and impact, there is no better...