Google Ads

Maximizing SEM Efficiency: Automated Keyword Bid Management

Leave a Comment / Google Ads, SEO, Strategy /

Implementing Automated Keyword Bid Management with Google Ads Scripts Keyword bid management is a core concept of paid search campaign management. It’s effectively how cost is determined for each click driven by a campaign. This fundamental concept has been less prioritized over the years as Google introduced automated bid models like maximize clicks and maximize […]

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a desktop and mobile phone depicting how demand gen campaigns reach consumers.

Google Demand Gen Campaigns – What to Know For 2025

Demand Gen, Google Ads /

Google Demand Gen: Understanding the Evolution of Video Action Campaigns in 2025 Google announced a major shift in their ad platform: YouTube video action campaigns will be discontinued, rolling into the Demand Gen campaign type launched in 2023. This move comes as Google looks to consolidate campaign types under the guise of simplified ad campaign

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web of connected data points

CDP Marketing Strategy: Growing Leads with LinkedIn and YouTube Ads

Case Study, Google Ads, LinkedIn Ads, Youtube Ads /

CDP Strategy Success: How We Grew Leads By 475% Executive Summary Our CDP marketing strategy focused on partnering with Company X to increase qualified demo requests for their Customer Data Platform (CDP) and Email Service Provider (ESP) products. Through a strategic multi-channel approach combining LinkedIn, YouTube, and Google Search, we achieved significant growth in lead

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tiles with google search logo

Branded Search Campaigns: When to Invest and When to Skip

1 Comment / Case Study, Google Ads, Paid Media, Search Ads /

Maximize Your ROI: The Truth About Branded Search Strategies TL;DR While branded search campaigns are often considered essential, they’re not right for every business. This guide uses real case studies to show when these campaigns drive value (in competitive industries, for tailored offers, or cases of brand confusion) versus waste budget (with strong organic rankings,

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gavel with bid requests

Google’s Ad Auction: Why Target CPA Creates a Premium Bidding Problem

1 Comment / Google Ads, Measurement/Attribution, Paid Media /

The Hidden Cost of Conversion Optimization: Inside Google’s Evolving Auction System TL;DR The Evolution of Search Intent Targeting Google has long been heralded as the gold standard in performance marketing thanks to the high intent of search queries. For those looking to sell a product, there’s no better way to find prospective buyers than to

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B2B Lead Generation: 17% Lower CPA for CDP Client

Case Study, Google Ads, LinkedIn Ads, Strategy /

B2B Marketing Strategies for High-Quality Lead Generation A top player in the customer data platform (CDP) industry looked to gain more leads from an ICP list that targeted a specific list of B2B companies.  A tiered approach was used to build brand awareness and consideration for the brand and retarget an engaged audience to drive

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