a desktop and mobile phone depicting how demand gen campaigns reach consumers.

Google Demand Gen Campaigns – What to Know For 2025

Demand Gen, Google Ads /

Google Demand Gen: Understanding the Evolution of Video Action Campaigns in 2025 Google announced a major shift in their ad platform: YouTube video action campaigns will be discontinued, rolling into the Demand Gen campaign type launched in 2023. This move comes as Google looks to consolidate campaign types under the guise of simplified ad campaign […]

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