Measurement/Attribution

Cookieless Advertising: Two Essential Tools for Digital Marketers in 2025

Measurement/Attribution /

Cookieless Advertising Solutions: Edge Tag Technology and Multi-Touch Attribution Third party cookies are a foundational piece of the internet whether we like it or not. However, recent shifts toward protecting user privacy and customer data have brought into question the future of third party cookies what this means for cookieless advertising. We’ve explored solutions to […]

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gavel with bid requests

Google’s Ad Auction: Why Target CPA Creates a Premium Bidding Problem

1 Comment / Google Ads, Measurement/Attribution, Paid Media /

The Hidden Cost of Conversion Optimization: Inside Google’s Evolving Auction System TL;DR The Evolution of Search Intent Targeting Google has long been heralded as the gold standard in performance marketing thanks to the high intent of search queries. For those looking to sell a product, there’s no better way to find prospective buyers than to

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Google’s Third-Party Cookie Phase Out | What Marketers Need To Know

1 Comment / Measurement/Attribution /

Beyond Third-Party Cookies: Reinventing Digital Marketing Strategies If you’re like me, you saw the news of Google removing third-party cookies from 1% of their users and thought, ‘It’s finally happening’. It feels like we’ve been hearing about the death of third-party cookies for the better part of the last 5 years. That might make it

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Post-Cookie Strategy: Survival Guide for Digital Advertisers

2 Comments / Measurement/Attribution /

Navigating the Post-Cookie Digital Advertising Landscape While Google’s plans to phase out 3rd party cookies has been delayed several times, they plan to remove them from Chrome browsers starting in 2024 with a complete phase out by the end of the year. The largest impact will no doubt be felt by advertisers as strategies shift

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