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Measurement/Attribution

gavel with bid requests

Google’s Ad Auction: Why Target CPA Creates a Premium Bidding Problem

Advertising, Google Ads, Measurement/Attribution, Paid Media

The Hidden Cost of Conversion Optimization: Inside Google’s Evolving Auction System TL;DR The Evolution of Search Intent Targeting Google has […]

Google’s Ad Auction: Why Target CPA Creates a Premium Bidding Problem Read More »

Post-Cookie Strategy: Survival Guide for Digital Advertisers

Measurement/Attribution

Navigating the Post-Cookie Digital Advertising Landscape While Google’s plans to phase out 3rd party cookies has been delayed several times,

Post-Cookie Strategy: Survival Guide for Digital Advertisers Read More »

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