Implementing Automated Keyword Bid Management with Google Ads Scripts Keyword bid management is a core concept of paid search campaign […]
Stop Competing Against Your SEO: Automated Keyword Bid Scripts Read More »
Google Demand Gen: Understanding the Evolution of Video Action Campaigns in 2025 Google announced a major shift in their ad
Google Demand Gen Campaigns – What to Know For 2025 Read More »
CDP Strategy Success: How We Grew Leads By 475% Executive Summary Our CDP marketing strategy focused on partnering with Company
CDP Marketing Strategy: Growing Leads with LinkedIn and YouTube Ads Read More »
Maximize Your ROI: The Truth About Branded Search Strategies TL;DR While branded search campaigns are often considered essential, they’re not
Branded Search Campaigns: When to Invest and When to Skip Read More »
The Hidden Cost of Conversion Optimization: Inside Google’s Evolving Auction System TL;DR The Evolution of Search Intent Targeting Google has
Google’s Ad Auction: Why Target CPA Creates a Premium Bidding Problem Read More »
Unmasking Performance Max: How Google’s “Full Funnel” Solution Prioritizes Retargeting Performance max was heralded as the new way to run
Why Google’s Performance Max Is Secretly A Retargeting Engine Read More »
B2B Marketing Strategies for High-Quality Lead Generation A top player in the customer data platform (CDP) industry looked to gain
B2B Lead Generation: 17% Lower CPA for CDP Client Read More »
