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Google Ads

Google Ads optimization guides covering campaign strategies, bidding models, Performance Max, Demand Gen, and advanced targeting tactics for maximum ROI.

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Branded Search Campaigns: When to Invest and When to Skip

November 26, 2024
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Google’s Ad Auction: Why Target CPA Creates a Premium Bidding Problem

November 18, 2024
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Why Google’s Performance Max Is Secretly A Retargeting Engine

August 2, 2024
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Why Your TikTok Ads Aren’t Working (You’re Measuring the Wrong Thing)

December 20, 2025
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Hook Rate Is the Real Optimization Metric in Meta Andromeda

December 17, 2025
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Google Performance Max in 2026: What Actually Works (and Why)

December 13, 2025
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Google Ads API Conversion Tracking: Fix Attribution Issues in 2026

December 12, 2025
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Meta Andromeda Creative Analysis: New Rules for 2026

December 7, 2025
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Feeder Campaigns: Efficient Traffic In, Cheaper Conversions Out

December 4, 2025
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