Guide

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Meta Ads Optimization Goals: Why Conversions Beat Engagement

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The Three Pillars of Optimization Digital advertising success hinges on choosing the right optimization strategy. While platforms offer various optimization goals, understanding how each works—and why conversion optimization often proves most effective—can dramatically impact campaign performance. In this guide, we’ll explore the three main types of Meta Ads optimization goals (and some other ad platforms), …

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Branded Search Campaigns: When to Invest and When to Skip

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TL;DR While branded search campaigns are often considered essential, they’re not right for every business. This guide uses real case studies to show when these campaigns drive value (in competitive industries, for tailored offers, or cases of brand confusion) versus waste budget (with strong organic rankings, limited funds, or unique brand names). Learn how to …

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B2B Marketing on LinkedIn | How to get more quality leads from LinkedIn Ads

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LinkedIn Ads has offered advertisers a chance to put content in front of their target audience on the platform for close to 20 years now. From those humble beginnings in 2003, LinkedIn has expanded to reach over 1 billion active users in 200 countries. In the US alone, LinkedIn reaches over 221M users or roughly …

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