TL;DR Introduction Google has long been heralded as the gold standard in performance marketing thanks to the high intent of search queries. For those looking to sell a product, there’s no better way to find prospective buyers than to target search terms related to that product. It’s the main reason Google has been able to …
How Google’s Ad Auction System Works & The Problem with Target CPA Read More »
If you’re like me, you saw the news of Google removing third-party cookies from 1% of their users and thought, ‘It’s finally happening’. It feels like we’ve been hearing about the death of third-party cookies for the better part of the last 5 years. That might make it seem like significant progress has been made …
Google’s Third-Party Cookie Phase Out | What Marketers Need To Know Read More »
While Google’s plans to phase out 3rd party cookies has been delayed several times, they plan to remove them from Chrome browsers starting in 2024 with a complete phase out by the end of the year. The largest impact will no doubt be felt by advertisers as strategies shift away from the use of 3rd …
Post-Cookie Strategy: What 3rd Party Cookie Deprecation Means For Marketers Read More »
