Strategy

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Pinterest Performance+ Guide: Complete Campaign Breakdown

Leave a Comment / Pinterest Ads, Strategy / By

Executive Summary Pinterest Performance+ campaigns represent the platform’s latest venture into automated advertising. This comprehensive guide will cover: The Evolution of Automated Campaigns Digital advertising has undergone a significant transformation through automated campaign management over the past five years. Google led this revolution with Performance Max in 2019, followed by Meta’s Advantage+ in 2022. Now, …

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Meta Ads Optimization Goals: Why Conversions Beat Engagement

Leave a Comment / Guide, Meta Ads, Strategy / By

The Three Pillars of Optimization Digital advertising success hinges on choosing the right optimization strategy. While platforms offer various optimization goals, understanding how each works—and why conversion optimization often proves most effective—can dramatically impact campaign performance. In this guide, we’ll explore the three main types of Meta Ads optimization goals (and some other ad platforms), …

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CDP Marketing Strategy: Growing Leads with LinkedIn and YouTube Ads

Leave a Comment / Case Study, Google Ads, LinkedIn Ads, Paid Media, Strategy, Youtube Ads / By

Executive Summary Our CDP marketing strategy focused on partnering with Company X to increase qualified demo requests for their Customer Data Platform (CDP) and Email Service Provider (ESP) products. Through a strategic multi-channel approach combining LinkedIn, YouTube, and Google Search, we achieved significant growth in lead generation while maintaining cost efficiency. Pre-Test Period May-July 2024 …

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Branded Search Campaigns: When to Invest and When to Skip

1 Comment / Case Study, Google Ads, Guide, Paid Media, Search Ads / By

TL;DR While branded search campaigns are often considered essential, they’re not right for every business. This guide uses real case studies to show when these campaigns drive value (in competitive industries, for tailored offers, or cases of brand confusion) versus waste budget (with strong organic rankings, limited funds, or unique brand names). Learn how to …

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How Google’s Ad Auction System Works & The Problem with Target CPA

Leave a Comment / Google Ads, Measurement/Attribution, Paid Media / By

TL;DR Introduction Google has long been heralded as the gold standard in performance marketing thanks to the high intent of search queries. For those looking to sell a product, there’s no better way to find prospective buyers than to target search terms related to that product. It’s the main reason Google has been able to …

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Email Personalization: Boost Engagement with Targeted Content and Workflows

Leave a Comment / Email Marketing, Personalization, Strategy / By

Personalization in marketing is having a moment and looks to be the direction the industry is headed in the foreseeable future, and with good reason. Consumers are demanding relatable content more than ever and take it into consideration when making purchase decisions. This is especially true with email marketing. Email inboxes are becoming increasingly cluttered …

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LinkedIn Spotlight Ads: A Comprehensive Guide for Marketers

Leave a Comment / Ad Placement, LinkedIn Ads, Strategy / By

In the dynamic landscape of digital marketing, staying ahead of the curve is paramount. For businesses aiming to reach a professional audience with precision and impact, there is no better platform than LinkedIn. Among its suite of advertising options, LinkedIn Spotlight Ads stand out as a potent tool for driving brand visibility, engagement, and conversions. …

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B2B Marketing on LinkedIn | How to get more quality leads from LinkedIn Ads

1 Comment / Guide, LinkedIn Ads, Strategy / By

LinkedIn Ads has offered advertisers a chance to put content in front of their target audience on the platform for close to 20 years now. From those humble beginnings in 2003, LinkedIn has expanded to reach over 1 billion active users in 200 countries. In the US alone, LinkedIn reaches over 221M users or roughly …

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How to generate more B2B leads through Google & LinkedIn Ads | Case Study

Leave a Comment / Case Study, Google Ads, LinkedIn Ads, Strategy / By

Overview A top player in the customer data platform (CDP) industry looked to gain more leads from an ICP list that targeted a specific list of B2B companies.  A tiered approach was used to build brand awareness and consideration for the brand and retarget an engaged audience to drive qualified leads. The Google Search Network …

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Prompt Engineering: How to Write Better ChatGPT Prompts

2 Comments / AI, ChatGPT, Strategy / By

Conversational large language models (LLMs), or chatbots, like ChatGPT have taken the world by storm in 2023 being heralded as a new age of business opportunity. The opportunity to increase output efficiency by orders of magnitude. However, you quickly realize there are certain limitations. Perhaps it reuses the wording from your prompt or provides a …

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