Strategy

gavel with bid requests

Google’s Ad Auction: Why Target CPA Creates a Premium Bidding Problem

1 Comment / Google Ads, Measurement/Attribution, Paid Media /

The Hidden Cost of Conversion Optimization: Inside Google’s Evolving Auction System TL;DR The Evolution of Search Intent Targeting Google has long been heralded as the gold standard in performance marketing thanks to the high intent of search queries. For those looking to sell a product, there’s no better way to find prospective buyers than to […]

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Email Personalization: From Basics to Advanced Automation

Email Marketing, Strategy /

Advanced Email Personalization Strategies: Driving Engagement and Conversions in 2025 Every customer journey begins with a good email that resonates with the subscriber. Personalized email marketing strategies have evolved from simple subscriber data collection to sophisticated email personalization tactics that drive bottom line metrics. As an email marketer, understanding customer behavior is crucial for creating

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Mastering LinkedIn Spotlight Ads Strategy & Implementation

LinkedIn Ads, Strategy /

Unleashing the Power of LinkedIn’s Desktop-Only Ad Format In the dynamic landscape of digital marketing, staying ahead of the curve is paramount. For businesses aiming to reach a professional audience with precision and impact, there is no better platform than LinkedIn. Among its suite of advertising options, LinkedIn Spotlight Ads stand out as a potent

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LinkedIn Ads Guide: Best Practices for B2B Lead Generation 2025

1 Comment / LinkedIn Ads, Strategy /

Mastering B2B Marketing: A Comprehensive Approach to LinkedIn Advertising Success LinkedIn Ads has offered advertisers a chance to put content in front of their target audience on the platform for close to 20 years now. From those humble beginnings in 2003, LinkedIn has expanded to reach over 1 billion active users in 200 countries. In

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B2B Lead Generation: 17% Lower CPA for CDP Client

Case Study, Google Ads, LinkedIn Ads, Strategy /

B2B Marketing Strategies for High-Quality Lead Generation A top player in the customer data platform (CDP) industry looked to gain more leads from an ICP list that targeted a specific list of B2B companies.  A tiered approach was used to build brand awareness and consideration for the brand and retarget an engaged audience to drive

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Prompt Engineering: How to Write Better ChatGPT Prompts

AI, ChatGPT, Strategy /

Prompt Engineering Decoded: Elevating Your AI Conversation Skills Conversational large language models (LLMs), or chatbots, like ChatGPT have taken the world by storm in 2023 being heralded as a new age of business opportunity. The opportunity to increase output efficiency by orders of magnitude. However, you quickly realize there are certain limitations. Perhaps it reuses

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Creative Messaging Strategy: 3 Lessons for Marketing Success

Creative, Paid Media, Strategy /

Creative Messaging: Crafting Effective Ad Messaging Strategies There’s nothing quite like the feeling of seeing your months of hard work finally hit the market. Hours spent on audience segmentation, targeting, and campaign structure become essential when dealing with multiple clients simultaneously. An effective creative messaging strategy needs to: A full-funnel marketing strategy targeting diverse audiences

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