Strategy

MegaPromts: A Method for Creating High Quality ChatGPT Outputs

You may have heard the term ‘megaprompt’ start to pop up around the corners of the AI internet. While it sounds flashy, it’s really just a very detailed robust prompt where you provide specific context, details of the output you need, format, tone, and any other variables that will help guide the chatbot. There’s no …

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Creative Messaging Strategy: Three Takeaways from Launching Over 100 Paid Media Campaigns

There’s nothing quite like the feeling of seeing your months of hard work finally hit the market. Hours spent on audience segmentation, targeting, and campaign structure become essential when dealing with multiple clients simultaneously. Three key takeaways from my experience are: Creating a full-funnel marketing strategy targeting diverse audiences with varied messaging for steps in …

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How to Build A Paid Media Marketing Plan That Actually Works

So, you’ve been tasked with selling something, or you work for an agency that helps companies sell something. Either way, you need to develop a marketing strategy that reaches a target audience. But where do you begin? This step by step guide will help explain the five key elements to consider when planning how to …

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