Paid Media

web of connected data points

CDP Marketing Strategy: Growing Leads with LinkedIn and YouTube Ads

Leave a Comment / Case Study, Google Ads, LinkedIn Ads, Paid Media, Strategy, Youtube Ads / By

Executive Summary Our CDP marketing strategy focused on partnering with Company X to increase qualified demo requests for their Customer Data Platform (CDP) and Email Service Provider (ESP) products. Through a strategic multi-channel approach combining LinkedIn, YouTube, and Google Search, we achieved significant growth in lead generation while maintaining cost efficiency. Pre-Test Period May-July 2024 …

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Branded Search Campaigns: When to Invest and When to Skip

1 Comment / Case Study, Google Ads, Guide, Paid Media, Search Ads / By

TL;DR While branded search campaigns are often considered essential, they’re not right for every business. This guide uses real case studies to show when these campaigns drive value (in competitive industries, for tailored offers, or cases of brand confusion) versus waste budget (with strong organic rankings, limited funds, or unique brand names). Learn how to …

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How Google’s Ad Auction System Works & The Problem with Target CPA

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TL;DR Introduction Google has long been heralded as the gold standard in performance marketing thanks to the high intent of search queries. For those looking to sell a product, there’s no better way to find prospective buyers than to target search terms related to that product. It’s the main reason Google has been able to …

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Creative Messaging Strategy: Three Takeaways from Launching Over 100 Paid Media Campaigns

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There’s nothing quite like the feeling of seeing your months of hard work finally hit the market. Hours spent on audience segmentation, targeting, and campaign structure become essential when dealing with multiple clients simultaneously. Three key takeaways from my experience are: Creating a full-funnel marketing strategy targeting diverse audiences with varied messaging for steps in …

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How to Build A Paid Media Marketing Plan That Actually Works

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So, you’ve been tasked with selling something, or you work for an agency that helps companies sell something. Either way, you need to develop a marketing strategy that reaches a target audience. But where do you begin? This step by step guide will help explain the five key elements to consider when planning how to …

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