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CDP Marketing Strategy: Growing Leads with LinkedIn and YouTube Ads

Leave a Comment / Case Study, Google Ads, LinkedIn Ads, Paid Media, Strategy, Youtube Ads / By

Executive Summary Our CDP marketing strategy focused on partnering with Company X to increase qualified demo requests for their Customer Data Platform (CDP) and Email Service Provider (ESP) products. Through a strategic multi-channel approach combining LinkedIn, YouTube, and Google Search, we achieved significant growth in lead generation while maintaining cost efficiency. Pre-Test Period May-July 2024 …

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Branded Search Campaigns: When to Invest and When to Skip

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TL;DR While branded search campaigns are often considered essential, they’re not right for every business. This guide uses real case studies to show when these campaigns drive value (in competitive industries, for tailored offers, or cases of brand confusion) versus waste budget (with strong organic rankings, limited funds, or unique brand names). Learn how to …

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How Google’s Ad Auction System Works & The Problem with Target CPA

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TL;DR Introduction Google has long been heralded as the gold standard in performance marketing thanks to the high intent of search queries. For those looking to sell a product, there’s no better way to find prospective buyers than to target search terms related to that product. It’s the main reason Google has been able to …

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How to generate more B2B leads through Google & LinkedIn Ads | Case Study

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Overview A top player in the customer data platform (CDP) industry looked to gain more leads from an ICP list that targeted a specific list of B2B companies.  A tiered approach was used to build brand awareness and consideration for the brand and retarget an engaged audience to drive qualified leads. The Google Search Network …

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