Combining SEO and PPC: A Practical Guide to Maximizing Search Marketing ROI Search engine optimization (SEO) is a backbone of digital marketing, creating order in the chaotic landscape that is the worldwide web. Its primary focus is the categorization of high quality website content through keywords. Pay per click (PPC) advertising uses the same methodology […]
SEO and PPC Strategy: Building An Integrated Approach Read More »
SEO and Paid Search: Combining Strategies for Maximum Search Visibility Search Engine Optimization (SEO) and paid search are tactics cut from the same cloth, both aiming to capture traffic in search engine results pages (SERPs) through keyword targeting. While they share this common goal, their approaches differ significantly. SEO is a long-term strategy focused on
Google Demand Gen: Understanding the Evolution of Video Action Campaigns in 2025 Google announced a major shift in their ad platform: YouTube video action campaigns will be discontinued, rolling into the Demand Gen campaign type launched in 2023. This move comes as Google looks to consolidate campaign types under the guise of simplified ad campaign
Google Demand Gen Campaigns – What to Know For 2025 Read More »
CDP Strategy Success: How We Grew Leads By 475% Executive Summary Our CDP marketing strategy focused on partnering with Company X to increase qualified demo requests for their Customer Data Platform (CDP) and Email Service Provider (ESP) products. Through a strategic multi-channel approach combining LinkedIn, YouTube, and Google Search, we achieved significant growth in lead
CDP Marketing Strategy: Growing Leads with LinkedIn and YouTube Ads Read More »
Maximize Your ROI: The Truth About Branded Search Strategies TL;DR While branded search campaigns are often considered essential, they’re not right for every business. This guide uses real case studies to show when these campaigns drive value (in competitive industries, for tailored offers, or cases of brand confusion) versus waste budget (with strong organic rankings,
Branded Search Campaigns: When to Invest and When to Skip Read More »
The Hidden Cost of Conversion Optimization: Inside Google’s Evolving Auction System TL;DR The Evolution of Search Intent Targeting Google has long been heralded as the gold standard in performance marketing thanks to the high intent of search queries. For those looking to sell a product, there’s no better way to find prospective buyers than to
Google’s Ad Auction: Why Target CPA Creates a Premium Bidding Problem Read More »
Unmasking Performance Max: How Google’s “Full Funnel” Solution Prioritizes Retargeting Performance max was heralded as the new way to run full funnel campaigns on Google. The only campaign you will ever need ushering in an era of less control and less reliance on keywords, or so it was supposed to be… In reality, performance max
Why Google’s Performance Max Is Secretly A Retargeting Engine Read More »
B2B Marketing Strategies for High-Quality Lead Generation A top player in the customer data platform (CDP) industry looked to gain more leads from an ICP list that targeted a specific list of B2B companies. A tiered approach was used to build brand awareness and consideration for the brand and retarget an engaged audience to drive
B2B Lead Generation: 17% Lower CPA for CDP Client Read More »
