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CDP Marketing Strategy: Growing Leads with LinkedIn and YouTube Ads

CDP Strategy Success: How We Grew Leads By 475% Executive Summary Our CDP marketing strategy focused on partnering with Company X to increase qualified demo requests for their Customer Data Platform (CDP) and Email Service Provider (ESP) products. Through a strategic multi-channel approach combining LinkedIn, YouTube, and Google Search, we achieved significant growth in lead […]

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Mastering LinkedIn Spotlight Ads Strategy & Implementation

Unleashing the Power of LinkedIn’s Desktop-Only Ad Format In the dynamic landscape of digital marketing, staying ahead of the curve is paramount. For businesses aiming to reach a professional audience with precision and impact, there is no better platform than LinkedIn. Among its suite of advertising options, LinkedIn Spotlight Ads stand out as a potent

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LinkedIn Ads Guide: Best Practices for B2B Lead Generation 2025

Mastering B2B Marketing: A Comprehensive Approach to LinkedIn Advertising Success LinkedIn Ads has offered advertisers a chance to put content in front of their target audience on the platform for close to 20 years now. From those humble beginnings in 2003, LinkedIn has expanded to reach over 1 billion active users in 200 countries. In

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B2B Lead Generation: 17% Lower CPA for CDP Client

B2B Marketing Strategies for High-Quality Lead Generation A top player in the customer data platform (CDP) industry looked to gain more leads from an ICP list that targeted a specific list of B2B companies.  A tiered approach was used to build brand awareness and consideration for the brand and retarget an engaged audience to drive

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