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CDP Marketing Strategy: Growing Leads with LinkedIn and YouTube Ads

Leave a Comment / Case Study, Google Ads, LinkedIn Ads, Paid Media, Strategy, Youtube Ads / By

Executive Summary Our CDP marketing strategy focused on partnering with Company X to increase qualified demo requests for their Customer Data Platform (CDP) and Email Service Provider (ESP) products. Through a strategic multi-channel approach combining LinkedIn, YouTube, and Google Search, we achieved significant growth in lead generation while maintaining cost efficiency. Pre-Test Period May-July 2024 …

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LinkedIn Spotlight Ads: A Comprehensive Guide for Marketers

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In the dynamic landscape of digital marketing, staying ahead of the curve is paramount. For businesses aiming to reach a professional audience with precision and impact, there is no better platform than LinkedIn. Among its suite of advertising options, LinkedIn Spotlight Ads stand out as a potent tool for driving brand visibility, engagement, and conversions. …

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B2B Marketing on LinkedIn | How to get more quality leads from LinkedIn Ads

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LinkedIn Ads has offered advertisers a chance to put content in front of their target audience on the platform for close to 20 years now. From those humble beginnings in 2003, LinkedIn has expanded to reach over 1 billion active users in 200 countries. In the US alone, LinkedIn reaches over 221M users or roughly …

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How to generate more B2B leads through Google & LinkedIn Ads | Case Study

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Overview A top player in the customer data platform (CDP) industry looked to gain more leads from an ICP list that targeted a specific list of B2B companies.  A tiered approach was used to build brand awareness and consideration for the brand and retarget an engaged audience to drive qualified leads. The Google Search Network …

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