Tracking Infrastructure
Tracking infrastructure is the foundation measurement depends on. When it breaks, every downstream insight becomes unreliable.
What This Covers
How data is collected, persisted, and passed between systems
The limits of browser-based tracking in a privacy-first web
Why identity, persistence, and redundancy matter more than tools
What tracking can and cannot realistically solve
Featured Articles
Learn why session-based tracking breaks across real journeys and how to preserve source data beyond the first visit.
Explains privacy-safe identity signals and why hashed customer data is becoming table stakes for accurate measurement.
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