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Mastering B2B Marketing: A Comprehensive Approach to LinkedIn Advertising SuccessLinkedIn Ads has offered advertisers a chance to put content in front of their target audience on the platform for close to 20 years now. From those humble beginnings...

B2B Marketing Strategies for High-Quality Lead GenerationA top player in the customer data platform (CDP) industry looked to gain more leads from an ICP list that targeted a specific list of B2B companies. A tiered approach was used to build...

Beyond Third-Party Cookies: Reinventing Digital Marketing StrategiesIf you’re like me, you saw the news of Google removing third-party cookies from 1% of their users and thought, ‘It’s finally happening’. It feels like we’ve been hearing about the...

Prompt Engineering Decoded: Elevating Your AI Conversation SkillsConversational large language models (LLMs), or chatbots, like ChatGPT have taken the world by storm in 2023 being heralded as a new age of business opportunity. The opportunity to increase...

How to Create Effective MegapromptsYou may have heard the term ‘megaprompts’ start to pop up around the corners of the AI internet. While it sounds flashy, it’s really just a very detailed robust prompt where you provide specific context, details of...