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google-deepmind
B2B Lead Generation: 17% Lower CPA for CDP Client
B2B Marketing Strategies for High-Quality Lead GenerationA top player in the customer data platform (CDP) industry looked to gain more leads from an ICP list that targeted a specific list of B2B companies. A tiered approach was used to build...
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Google's Third-Party Cookie Phase Out | What Marketers Need To Know
Beyond Third-Party Cookies: Reinventing Digital Marketing StrategiesIf you’re like me, you saw the news of Google removing third-party cookies from 1% of their users and thought, ‘It’s finally happening’. It feels like we’ve been hearing about the...
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Prompt Engineering: How to Write Better ChatGPT Prompts
Prompt Engineering Decoded: Elevating Your AI Conversation SkillsConversational large language models (LLMs), or chatbots, like ChatGPT have taken the world by storm in 2023 being heralded as a new age of business opportunity. The opportunity to increase...
artificial intelligence: AI
Megaprompts: How to Create High Quality ChatGPT Outputs
How to Create Effective MegapromptsYou may have heard the term ‘megaprompts’ start to pop up around the corners of the AI internet. While it sounds flashy, it’s really just a very detailed robust prompt where you provide specific context, details of...
Creative Messaging Strategy
Creative Messaging Strategy: 3 Lessons for Marketing Success
Creative Messaging: Crafting Effective Ad Messaging StrategiesThere’s nothing quite like the feeling of seeing your months of hard work finally hit the market. Hours spent on audience segmentation, targeting, and campaign structure become essential...