Latest Posts
A complete collection of published articles and recent updates.
Flooring Industry Marketing: A Comprehensive Guide to the Customer Journey
Flooring is one of those things you don’t think about until you need it. To most of us, it’s simply a memory of our grandparents old linoleum floors, or stained carpet...
6 High-Converting Ad Creative Examples for 2025
Creating effective ad creative is both an art and science that requires understanding target audiences at a deep level. The most compelling creative ad examples connect with viewers by addressing their...
Implementing Automated Keyword Bid Management with Google Ads Scripts
Keyword bid management is a core concept of paid search campaign management. It’s effectively how cost is determined for each click driven by a campaign.
This fundamental concept...
Combining SEO and PPC: A Practical Guide to Maximizing Search Marketing ROI
Search engine optimization (SEO) is a backbone of digital marketing, creating order in the chaotic landscape that is the worldwide web. Its primary focus is the categorization...
SEO and Paid Search: Combining Strategies for Maximum Search Visibility
Search Engine Optimization (SEO) and paid search are tactics cut from the same cloth, both aiming to capture traffic in search engine results pages (SERPs) through keyword targeting....
The Complete Guide to Reddit Comment Scraping for Beginners
There are countless guides that explain how to scrape Reddit comments, but most get lost in technical jargon and complex coding concepts. This guide takes a different approach – providing...
The Complete Guide to Google Analytics A/B Testing with Google Tag Manager
A/B testing has become essential for modern marketers, and Google Analytics offers powerful capabilities for implementing these tests. While there are many sophisticated testing...
The Complete Framework for Creating Effective Marketing Objectives
This year, we reached over 20 million in-market shoppers. Our campaigns delivered a 400% return on ad spend. We beat industry benchmarks and surpassed our goals – we’re crushing...
Customer Sentiment Analysis: Leveraging AI to Extract Actionable Insights
“The customer is always right” – a century-old saying that’s guided business decisions. But these days, we can do better than just taking their word for it. Customer...
Mastering SaaS Landing Page Best Practices: A Blueprint for Conversion Success
In today’s competitive SaaS landscape, your landing page isn’t just another touchpoint – it’s where first impressions are made. For B2B SaaS companies,...