Latest Posts
A complete collection of published articles and recent updates.
Mastering B2B Marketing: A Comprehensive Approach to LinkedIn Advertising Success
LinkedIn Ads has offered advertisers a chance to put content in front of their target audience on the platform for close to 20 years now. From those humble beginnings...
Prompt Engineering Decoded: Elevating Your AI Conversation Skills
Conversational large language models (LLMs), or chatbots, like ChatGPT have taken the world by storm in 2023 being heralded as a new age of business opportunity. The opportunity to increase...
How to Create Effective Megaprompts
You may have heard the term ‘megaprompts’ start to pop up around the corners of the AI internet. While it sounds flashy, it’s really just a very detailed robust prompt where you provide specific context, details of...
Creative Messaging: Crafting Effective Ad Messaging Strategies
There’s nothing quite like the feeling of seeing your months of hard work finally hit the market. Hours spent on audience segmentation, targeting, and campaign structure become essential...
Building a Full Funnel Marketing Strategy
So, you’ve been tasked with building a full funnel marketing plan, or you’re working with an agency that is doing the work for you. Either way, you need to understand the basics of developing a strategy....
Navigating the Post-Cookie Digital Advertising Landscape
While Google’s plans to phase out 3rd party cookies has been delayed several times, they plan to remove them from Chrome browsers starting in 2024 with a complete phase out by the end of the year....