Latest Posts
A complete collection of published articles and recent updates.
The Complete Framework for Creating Effective Marketing Objectives
This year, we reached over 20 million in-market shoppers. Our campaigns delivered a 400% return on ad spend. We beat industry benchmarks and surpassed our goals – we’re crushing...
Customer Sentiment Analysis: Leveraging AI to Extract Actionable Insights
“The customer is always right” – a century-old saying that’s guided business decisions. But these days, we can do better than just taking their word for it. Customer...
Mastering SaaS Landing Page Best Practices: A Blueprint for Conversion Success
In today’s competitive SaaS landscape, your landing page isn’t just another touchpoint – it’s where first impressions are made. For B2B SaaS companies,...
Google Demand Gen: Understanding the Evolution of Video Action Campaigns in 2025
Google announced a major shift in their ad platform: YouTube video action campaigns will be discontinued, rolling into the Demand Gen campaign type launched in 2023.
This...
Cookieless Advertising Solutions: Edge Tag Technology and Multi-Touch Attribution
Third party cookies are a foundational piece of the internet whether we like it or not. However, recent shifts toward protecting user privacy and customer data have brought...
Pinterest Performance+ Campaigns: A Complete Guide to Automated Pinterest Ads
Pinterest Performance+ campaigns represent the platform’s latest venture into automated advertising. This comprehensive guide will cover:
How Performance+ compares...
Meta Ads Optimization: Understanding Campaign Objectives from Awareness to Conversion
Digital advertising success hinges on choosing the right optimization strategy. In this guide, we’ll explore how to optimize Meta Ads (fka Facebook Ads) through...
CDP Strategy Success: How We Grew Leads By 475%
Executive Summary
Our CDP marketing strategy focused on partnering with Company X to increase qualified demo requests for their Customer Data Platform (CDP) and Email Service Provider (ESP) products....
Maximize Your ROI: The Truth About Branded Search Strategies
TL;DR
While branded search campaigns are often considered essential, they’re not right for every business. This guide uses real case studies to show when these campaigns drive value...
The Hidden Cost of Conversion Optimization: Inside Google’s Evolving Auction System
TL;DR
Google’s ad auction system traditionally uses a second-price model where quality score influences ranking and pricing.
Modern conversion-optimized...