Case Studies
Real-world experiments that drove measurable growth.
How Holiday Promotions Drive Restaurant Reservations
Campaign Results (Meta + TikTok)
- $150K in revenue generated
- 2,500+ reservations driven
- 612% return on ad spend
- $11 blended CPA
The Question: How can restaurants capture high-intent dining demand during competitive holiday booking windows?
The Strategy: A multi-platform campaign using urgency messaging, demand-capture creative, and budget scaling leading up to Valentine’s Day.
Takeaway: Aligning paid media with real-world demand moments dramatically increases reservation conversion and marketing efficiency.
Matched Market Incrementality Testing
Test Market (Google + Meta)
- 11% more incremental sales lift
- 23% more incremental conversion lift
The Question: What difference in conversion and sales performance would Google & Meta combined drive compared to just Google.
The Test: Split market test with incremental spend in Google and Google + Meta.
Takeaway: Meta drove significant incremental lift while Google alone did little to move the needle.
Meta Campaign Structure Consolidation
- 16% increase in Conversions
- 17% decrease in CPA
- 80% less campaign setup time
The Problem: Highly complex, segmented campaign structures limit learnings which can hurt performance.
The Test: Compare performance of consolidated campaign structure against traditional campaign setup.
Takeaway: We drove performance improvements with no changes to creative or landing page experience.
Multi-Touch Attribution Tracking Wins
- Strategic reallocation of 80% budget to high-performing tactics
- 50% more accurate cost per lead measurement
- 80% better new visitor visibility (vs Google Analytics)
The Challenge: Overlapping attribution and limited visibility into the complex customer journey were preventing accurate ROI analysis and optimal budget allocation.
The Solution: A single platform integration to connect all digital channels and provide enhanced cross-channel reporting.
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