Setting Marketing Goals: Aligning Marketing with Business Metrics
The Complete Framework for Creating Effective Marketing Objectives This year, we reached over 20 million in-market shoppers. Our campaigns delivered a 400% return on ad spend. We beat industry benchmarks and surpassed our goals – we’re crushing it! Then why is revenue down year over year? Sound familiar? The truth is, without proper alignment between […]
Setting Marketing Goals: Aligning Marketing with Business Metrics Read More »