Paid Media Systems
Paid media performance is shaped by how campaigns, budgets, objectives, and platforms interact as a system. When those interactions are misunderstood, teams chase efficiency while silently breaking scale.
What This Covers
How paid media components interact across platforms
Structural decisions that matter more than micro-optimizations
Tradeoffs between control, learning, and efficiency
Where “best practices” break down at scale
Featured Articles
How modern ad platforms reward system-level consolidation over manual audience control.
Why performance can look stable even as learning stalls and what kinds of optimizations create meaningful change.
Related Articles
Campaign Management Automation: What to Automate
Efficiency isn’t just a campaign goal, it’s...
Why Efficient Campaigns Feel Safer — and Teach You Less
In paid media, efficiency is comforting.
Known...
Why Paid Media Optimization Stops Working Before Performance Does
Paid media management has always...
How to Get Google Performance Max to Work in 2026
When Google announced Performance Max in 2020, there...
Feeder Campaigns: The Simple Strategy That Fixes Algorithm Blind Spots
In today’s world of algorithmic...
How to Make Google Demand Gen Campaigns Work: Lessons from Google Discover
Google’s Demand Gen campaigns...