Platform Mechanics
What this topic is about and why it matters.
What This Covers
How ad platforms decide what to deliver and why
Why attribution and optimization are not the same thing
How algorithmic systems interpret signals across the funnel
Where platform reporting consistently misleads decision-makers
Featured/Start Here
A breakdown of how Meta’s AI stack evaluates audiences, creatives, and intent without manual segmentation.
Why delayed conversions distort performance readouts and cause premature optimization decisions.
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