Strategy
Learn how growth actually happens, how marketing fits into broader business systems, and why most strategies fail before execution ever begins.
FOCUS AREAS
Growth Strategy
How companies create demand, choose growth paths, and balance short-term wins with long-term leverage.
Go-to-Market Design
How positioning, channels, pricing, and timing work together to determine whether growth efforts succeed or stall.
Marketing and Business Alignment
Why marketing performance breaks down when it is disconnected from business constraints, incentives, and realities.
Decision-Making Under Uncertainty
How to make strategic calls when data is incomplete, attribution is noisy, and outcomes lag decisions.
CORE IDEAS
Tools and platforms amplify strategy. They cannot replace it.
Clear goals and constraints outperform sophisticated frameworks that no one can execute.
Choosing what not to pursue is as important as choosing what to optimize.
Sustainable growth comes from systems that reinforce themselves, not one-off wins.
START HERE
New to how I think about strategy? Start with these pieces.
Why precision in measurement creates false confidence, and how better decisions come from matching evidence to risk.
How to make high-stakes media planning decisions under tight geographic and budget constraints