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  • Thinking
    • Measurement
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    • All Articles
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Measurement & Analytics

Explore marketing measurement with analytics strategies and attribution modeling for data-driven campaign optimization.

Track Qualified Traffic with Facebook Custom Conversions (Guide)

June 7, 2025
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Stop Tracking Vanity Metrics: Focus on These Meta Ads KPIs

June 1, 2025
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Multi-Touch Attribution Case Study: 50% Better Lead Tracking

May 26, 2025
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FREE A/B Testing in GA4: Split Audiences with GTM (Easy Setup)

February 7, 2025
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Setting Marketing Goals: Aligning Marketing with Business Metrics

February 1, 2025
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Cookieless Advertising Survival Guide: 2 Tools That Work in 2025

December 31, 2024
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Post-Cookie Strategy: Survival Guide for Digital Advertisers

July 26, 2023
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Explore More

Explore all of our blog content by category.

Build Your First Media Mix Model (No Data Science Team Needed)

December 3, 2025
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Media Opportunity Index: Build Better Market Budget Allocation

November 15, 2025
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3 Ways to Track Store Visits and Prove Offline Ad Impact

November 11, 2025
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6 Insights from $15M in Flooring Marketing Campaigns

November 8, 2025
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What Google Discover Teaches Us About Demand Gen Campaigns

November 2, 2025
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Ad Optimization Strategy: Balancing Conversions and Engagement

October 25, 2025
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