FOR AGENCIES
Add senior performance marketing capability without adding headcount.
I plug into agency teams for paid media strategy, measurement, technical implementation, client support, and specialized project work.
WHEN AGENCIES BRING ME IN
Capacity gaps
You win the work before you have the senior media bandwidth to support it.
Specialist gaps
A client suddenly needs advanced measurement, paid media architecture, automation, or platform expertise that isn't available internally.
Senior oversight gaps
Execution exists, but someone still needs to turn performance data into recommendations and communicate them confidently to the client.
Where I can plug into your team
Flexible support across paid media, measurement, client strategy, and the systems behind the work.
Senior support across planning, structure, investment, and optimization.
Measurement & Analytics
Build measurement that produces reliable reporting and better decisions.
Client & Pitch Support
Bring senior performance expertise into pitches, recommendations, and client conversations.
Systems & Automation
Create the workflows and infrastructure that make accounts easier to operate and scale.
How an engagement typically works
Every engagement begins with enough context and diagnosis to understand the problem. Where it goes from there depends on what your team needs.
Assess
Audit & Findings
Start by understanding the current state, identifying the highest-leverage gaps, and aligning on what should happen next.
Implement
Build & Improve
Turn the recommendations into working campaigns, measurement infrastructure, reporting, workflows, or operating processes.
Support
Ongoing Partnership
Stay involved where ongoing senior support creates value—from account strategy and optimization to reporting, client leadership, and technical oversight.
What this looks like in practice
Examples of the strategy, measurement, and operating systems I build to help agency teams move from recommendation to execution.
Measurement & tracking architecture
Build reliable campaign and conversion measurement so media decisions are based on cleaner data.
Paid media reporting & automation
Create reporting and workflow systems that reduce manual work and make performance easier to act on.
Strategic analysis
Translate performance data into clearer decisions around budget, creative, campaign structure, and next steps.
Start a conversation
Share a little context about the work and the gap you’re trying to fill. Engagements can start with a focused assessment, implementation project, or ongoing support.